Technology is moving at breakneck speed. So fast in fact that many businesses are falling behind their tech-savvy rivals. So why such a sudden acceleration in recent years?
In part, digital transformation has been influenced by the pandemic. Businesses globally have had to rethink how they interact with their customers and employees. The result? Greater investment in technology that shows no signs of abating.
But how does technology transform businesses? Read on to find out and start creating a digital strategy to future-proof your business.
#1 Customer interaction has changed forever (but is it for the better?)
Gone are the days when you had to sit on hold or wait in line to buy something or resolve a problem. Today these tasks can be performed from the comfort of your home without the need to even pick up the phone.
How does technology transform customer interaction?
- The rise of omni-channel experiences. For example, they can directly message you via a chatbot or drop a comment in your social feed.
- These methods are less time-consuming for customers, resulting in more positive interaction due to friction being removed from the communication process.
#2 Working from home is no longer taboo
Five years ago, working from home was a luxury most could only dream of. Fast forward to 2022 and networking from your front room is a reality (and one that shows no sign of regression either).
How, then, does technology transform businesses whose employees telecommute?
- Collaboration is faster thanks to video conferencing apps like Zoom which also help off-site team members feel included
- The advent of VoIP phones means employees can take their number with them anywhere, so they no longer need to be situated at a physical office
- Laptops and smartphones allow people to collaborate anywhere while also making them highly accessible. Apps like Monday.com let teams add, time, and track tasks so workflow can be monitored without the constant need for meetings
#3 How does technology transform businesses keen to keep up with change?
You can no longer rely on strong values and a robust product or service to future-proof your business. Instead you must be obsessive about learning and investing in technological trends to remain ahead of the curve.
Still not convinced? Then consider the following stats published by Techjury this year:
- Experts predict up to 75.44 trillion devices will exist within three years
- In just five years time 95% of purchases will be made online
- Worldwide there are 5.33 billion smartphone users
- 63% of people globally use the internet
More precisely, this acceleration includes the introduction of Artificial Intelligence software that can write content, talk to customers via messaging apps and even improve by learning from those experiences.
That’s without mentioning:
- Augmented Reality which allows customers to preview how furniture might look in their home or try on clothes – all via their smartphone and without leaving their home
- The Metaverse which comprises a series of virtual worlds where businesses can buy digital real estate their customers can visit, and interactive kiosks like those seen in fast food restaurants where customers can choose and pay for meals without queueing at the counter
- The Internet of Things (IoT) – a term that comprises everything from sensors and smartwatches through to home security cameras and motion detectors
How Microsoft is rewriting the technology landscape for businesses
Microsoft leads the pack when it comes to digital transformation for businesses. That’s why it’s invested heavily in the technology covered elsewhere in this blog – including AI and IoT.
How is Microsoft helping businesses create modern workplaces resistant to risks caused by pandemics, recessions, and competitor investment in emerging technologies?
Introducing Microsoft Dynamics 365 Business Central
Microsoft Dynamics 365 Business Central is arguably the best response to the ‘how does technology transform business?’ question dominating strategic thinking as we draw closer to 2023. Seamlessly combining the benefits of Office 365, Power Platform, and the Cloud Azure platform it helps businesses like yours to work smarter.
Wouldn’t you prefer
- Better clarity when it comes to your financial data?
- A robust overview of your business’s operations?
- To ramp up sales using simple but effective processes?
- Deliver error-free projects on time and within budget?
If so, get in touch. As a certified Gold Microsoft Partner we’ll help you streamline your business and greet the future with confidence.
Contact us to learn more and take the next step today.
