Creative EXPRESS

Introduction | Overview | Key Features | Clients

The importance of IT in Supply Chain Management
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Achieving success in supply chain management is all about winning customer loyalty. In an industry where today’s partner can easily become tomorrow’s competitor, consistently offering sensible prices supported by a high level of service is the key to building a profitable business and maintaining a competitive advantage.

To realise this goal, particularly in a low-margin, high-volume scenario, requires a number of operational changes, ideally implemented via a bespoke IT system. Modifications to the working process include streamlining administrative procedures to improve efficiency and lower costs – thus allowing more competitive pricing – and facilitating a continuous flow of information between supply chain partners.

Creative’s extensive experience in distribution provides an inherent understanding of the system components essential to improved information flow and ultimately optimum product flow into the consumer market. Functions that may be assimilated using EXPRESS include customer relationship management, supplier relationship management, customer service management, product development and commercialisation, manufacturing flow management, order fulfilment, plus others, dependent upon the nature of the business.

Based on Microsoft’s business management solution Navision, EXPRESS has been developed specifically for the distribution sector, and connects everyone in the supply chain by integrating previously discrete functions. Current users have noted that with EXPRESS, inventory – and its associated cost – is reduced, warehouse operations run more cost-effectively with lower lead times, and closer working relationships are formed with vendors. Most importantly, with accurate, up-to-date information literally at their fingertips, everyone is empowered to be more responsive to customer needs… and repeat orders will surely follow.

  • Customer relationship management   
  • Customer service management
  • Demand management
  • Order fulfillment
  • Manufacturing flow management
  • Supplier relationship management
  • Product development and commercialization
  • Returns management

EXPRESS is a fast, modern system designed to give an integrated approach to distribution. Creative have a great deal of experience in the distribution sector and understand the key system components that are required to be effective in this industry.